relatoo CRM+ Case Study
A tool for data collection, data analysis and subsequent improvement of the effectiveness of marketing and business activities of social event organizers.
relatoo CRM+ - Case Study
relatoo CRM+ system
We provide sports, cultural and social event organizers with a comprehensive tool for analyzing and using data from various platforms, e.g. ticketing, mobile apps or fanshop. The relatoo app combines CRM and CDP functionality to increase the effectiveness of event organizers' marketing and business activities and to improve their economic results.
challenges
The challenges we had to face
In order to respond effectively to the needs of the market, we have devoted ourselves to analyzing the expectations and operational specifics of clients. The result was to name the key challenges that we had to address:
Infrastructure for secure communication
Data analytics requirements
Loyalty system
Connecting and collecting data touchpoints
Interactive visualization of advertising space
Communication with registered and anonymous accounts
process
Milestones – Our Journey Step by Step
2022 • January
Analysis of needs
We asked the marketing and sales department of the event organizers what data they wanted to analyze and for what purpose. We helped define the target groups and their needs.
2022 • May
MVP (Minimum Viable Product) design
We have designed a structure of an app providing the most necessary features to enable customers to use it and receive feedback for further development.
2022 • June
Development of module for communication with visitors
We divided the app into two basic modules and for the first phase we started with the development of a visitor module, which was a higher priority for our customers.
2023 • March
Business module development
We have been collecting customer feedback on the progress to date and have also started work on a second module for tracking business activities.
2023 • November
Start the relatoo app
After finishing the complete tests and verifying the security level of each database, we launched the app.
Still in progress
Support and further development
We regularly evaluate the success of the project and its potential for further growth. We continuously optimize system performance and develop the app with new features according to the development plan and user feedback. At the same time, we are strengthening our team, which is involved in the development of relatoo CRM+.
solutions
Smart Access, Seamless Experience
After a year of intensive development, we launched relatoo CRM+, a comprehensive system for managing business activities and communicating with fans and visitors of sports and cultural organizations.
We designed the product to cover the key needs of our customers – from effective communication and business opportunity management to process automation and data visualisation. During the development, we emphasized the ease of operation, high data security and the possibility of easy integration with external systems.
Module for communication with visitors
Targeted communication based on real customer behavior. Use of e-mails, push notifications, SMS and automatic campaigns. Support for segmentation by more than 100 parameters.
Business module for selling advertising space
Clear management of partners and business activities. Visualization of free and occupied advertising space. Generate business contracts directly from the system.
Process automation and loyalty programs
Set up automatic action templates, campaigns and loyalty touchpoints. Personalized real-time communication without user intervention.
AI assistant Gina
Intelligent segmentation and campaign recommendations. Analysis of the success of activities and suggestions for optimization.
Key features
The relatoo CRM+ system is designed to manage business activities and effectively communicate with fans or visitors of sports clubs or organizers of regular events and concerts.
- Business case overview
- Loyalty program
- Visualization of advertising space
- Use of surveys
- Automation
- Artificial intelligence implementation
- Mass communication with visitors
- Custom e-mail templates
Benefits: What relatoo CRM+ Delivers Today
Efficient data management
One place to completely manage visitors, business activities and campaigns – without complicated exports and the need for multiple tools.
Smart and targeted communication
Personalized communication based on real customer behavior increases loyalty and drives revenue growth.
Security and independence
Your data is under your control, protected by modern technology and available 24/7 whenever you need it.
product
Final Result
We understand the relatoo CRM+ system as a living product that is constantly evolving and growing along with the needs of its users. We regularly add new functionality and improvements based on feedback, because we know that truly effective work and market positioning must be based on data and not just assumptions. Thanks to this approach, relatoo remains a powerful tool for anyone who wants to manage their growth in a systematic and targeted manner.
relatoo CRM+ is used today by these organizations
