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ENIGOO Case Study
ENIGOO is one platform that connects ticketing, customer data and communication in one functional unit.
ENIGOO - Case Study
Ticketing Platform Connecting Organizers with Customers Directly
ENIGOO breaks down barriers between the organizer and its customers. It allows direct ticket sales without intermediaries, works with real-time data and automates the entire process. This saves the organizer time, gains more control over their revenues and builds a stronger relationship with their customers. ENIGOO aims to increase profits and deliver solutions that make sense not only customer-wise but also economically.
challenges
The challenges we had to face
To develop a modern and reliable ticketing platform that will allow organizers to completely digitize and simplify the entire sales process. To ensure high availability, scalability and security in real time even under extreme stress. To connect ticketing with other systems such as CRM, mobile app, turnstiles and payment gateways. And most importantly – by connecting our systems, we ensure that the organizer builds a long-term relationship with its customer, works with data and creates an experience that doesn't end with the purchase of a ticket.
Direct sales without intermediaries
Connection to CRM, app, turnstiles, OneiD
Operational stability even at peak times
Customer relationship and communication through data
process
Milestones – Our Journey Step by Step
2012
Launching the SportTicket service
It all started with the launch of SportTicket, which laid the foundations for the future ENIGOO ticketing platform.
2019
Creation of the ENIGOO spin-off project
A spin-off project called ENIGOO was created to modernize ticketing. The first version of the mobile app was created and the expansion to Slovakia took place. The platform was involved in the World Junior Hockey Championship and got a fully responsive interface.
2020
Establishment of a separate subsidiary ENIGOO
Establishment of an independent subsidiary with its own vision and structure. Working with important cultural institutions, such as the Prague Spring Festival, and expansion of activities beyond the sports sector. Also the creation of a new front-end for culture and the development of an access control system with facial recognition and body temperature measurement.
2021
Complete redesign of the ENIGOO platform
A major redesign of the entire ENIGOO platform has taken place across products and segments. Multi-season system introduced, server capacity significantly increased and infrastructure strengthened. The new technology core allowed parallel management of multiple events and easier work with content.
2022
Loyalty program, credit system and conference tool
A fully integrated loyalty program, an internal credit system for purchases and rewards, and a dedicated conference module for managing accreditations and admissions to professional events have been added to the system.
2023
New mobile app, OneiD, relatoo CRM and expansion abroad
A new version of the mobile app with a modern UX, OneiD single sign-on system and relatoo CRM for automated communication were launched. The Austrian company ENIGOO GmbH was founded. The annual turnover of the company exceeded 1 billion CZK.
2024
ENIGOO Academy, Slovak market and the formation of the ENIGOO CORE
The ENIGOO Academy learning platform for partners was established. There was an expansion into the Slovak market and the creation of the ENIGOO CORE system for greater data and payment security.
2025
Preparation for expansion into the DACH region
ENIGOO allows full customization of all system modules for foreign markets. Integration of the international payment gateway is underway and a data and analysis module is being created. ENIGOO has a planned turnover of CZK 2 billion.
solutions
Smart Access, Seamless Experience
We have created a platform that allows organizers to manage the entire fan ecosystem efficiently, securely and with full control over the data. ENIGOO unifies sales, automation and communication in one connected tool.
Effective sales for all target groups
Our system handles not only regular online ticket sales, but also the management of partners, VIP guests, accreditations and other segments. ENIGOO covers the complete audience of the organizer – simply and clearly.
Data under the control of the organizer
All customer data is owned by the organizer. It can segment, communicate, analyze and automate without the need for further consent. One account, complete overview, direct relationship.
Stability and security without compromise
The ENIGOO platform is designed for high loads. Fast response, downtime-free operation and maximum protection of personal data are a matter of course.
Automation that saves time and increases revenue
From purchase to season ticket renewal – everything runs automatically. Alert, upsell, ticket forwarding or loyalty promotion? Just set up and track the results.
Key features
Each function of the ENIGOO system is designed with an emphasis on efficiency, connectivity and real benefits for the organizers. The platform is not just for ticket sales - it brings all the tools together under one roof and helps organizers manage the customer experience from first click to repeat purchase.
- Connect with the app, CRM, OneiD
- Season ticket forwarding or release function
- Real-time sales and traffic data
- Credit system
- Connection to the loyalty program
- Artificial intelligence implementation
- Upsell, cross-sell option
Integration with other services
ENIGOO ticketing is designed as an open platform that we connect with our key tools. With cross-system integrations, we ensure smooth operation, efficient data management and clear overview of customer behavior across channels – from ticket purchase and event entry to communication after the event.
OneiD
A single login system that connects customer identity across the app, ticketing and loyalty program.
relatoo (CRM)
Automation of communication with customers based on their buying and visiting behaviour.
ENIGOO mobile app
Sales, ticket management, push notifications, digital fan card – all in your customer's pocket.
Turnstiles and access control
ENIGOO is compatible with most turnstile system suppliers and offers direct connection for seamless entry to events.
OneiD
A single login system that connects customer identity across the app, ticketing and loyalty program.
relatoo (CRM)
Automation of communication with customers based on their buying and visiting behaviour.
ENIGOO mobile app
Sales, ticket management, push notifications, digital fan card – all in your customer's pocket.
Turnstiles and access control
ENIGOO is compatible with most turnstile system suppliers and offers direct connection for seamless entry to events.
Benefits of ENIGOO: What value we bring today
Quick purchase without obstacles
No more redirects. Simple, direct ticket purchase from your mobile, web or app.
All in one place
Season ticket, tickets, QR code, credits, match report and news – all under one account and in one app.
Complex work with season tickets
Can't you make it? You can easily send the ticket to a friend or release it for sale.
Comfort with no worries
Quick shopping without queues, stable system even under heavy loads and security of personal data. The whole process is smooth, clear and without unnecessary complications.
Time savings through automation
From purchasing to entering the premises – ENIGOO simplifies the process and minimizes manual work.
Direct access to data
Customer data is yours and you know your audience. Track buying behaviour, respond to enquiries and traffic in real time.
Smart ticketing that earns more
Optimize prices, use dynamic pricing, link sales to loyalty programs – all leading to higher revenues and completely under your control.
Building of relationship
By connecting with CRM, apps and loyalty programs, you create a direct and long-term connection with your customer.
product
Final Result
ENIGOO is not just a sales tool – it is a smart platform that combines ticketing, data, communication and customer experience into one functional unit. The organizer gains full control over sales, customer insight and room for growth. The customer, in turn, a comfortable purchase, quick entry and an experience they want to repeat. The result is a stronger relationship, more efficient operation and higher profit.
Ticketing that makes money. A platform that connects.
These organizations use ENIGOO
press
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